Genuine - Technology for e-Business


	About Us Genuine is a consulting service provided by a group of industry domain experts covering a wide range of technological areas Founded in 2001, the company recruited a team of technologists with hands-on experience providing a full spectrum of services from architecture, development, quality assurance, integration, deployment, to production support. Founder - Leo Cheung As the principal consultant at Genuine, Leo manages a consulting network of engineering professionals specialized in e-Services/e-Commerce, secure messaging, XML Web services, database architecture, and 24x7 data center infrastructure. Over his 20 years of career endeavor, Leo has played pivotal roles in companies ranging from startups to nationwide corporations. Most recently, Leo designed and built a SaaS platform for distributed real-time device management and energy optimization for a stealth-mode cleantech venture. He also helped build the technology infrastructure of the software engineering management product using Web 3.0 technologies for a software startup. Earlier, Leo led the R&D of an on-demand secure messaging framework for distributed component services. Prior to founding Genuine, Leo Cheung was the CTO and Co-founder of a health & fitness company, Asimba, where he built a cobrandable e-Services platform, providing subscription-based personalized fitness programs for business partners 24Hour Fitness and Disney's Go.com to offer to their customers under their own brands. Before Asimba, Leo was the Systems Architect at an online couponing service, planet U, where he spearheaded the design and scaling of its database-centric application server platform to enable high-volume targeted coupon transactions for retailers including Kroger and Dick's Sporting Goods. In early to mid 90's, Leo was the Technical Director with The DBM Group, the database marketing arm of Bozell Worldwide. He designed and built a lead management system, servicing customers such as Cypress Semiconductors and Toshiba Laptops. During the early World Wide Web days, Leo was in charge of building the technology infrastructure and applications necessary for the company to transition into a 1st-generation e-Commerce service provider. Leo graduated from Hong Kong Baptist University and holds a Master's degree in Mathematics from Virginia Tech.